Intelligence technologies in marketing analysis


  • G. Setlak


Procedures and algorithms for application of artificial intelligence in processing and analysing various types of knowledge are considered. It is proposed to integrate such techniques of knowledge and decision making modelling as neural networks and fuzzy logic-based reasoning methods. The problem of identification of complex processes is solved with the use of neuro-fuzzy systems. Examples of the proposed approach application in market analysis are given.

Author Biography

G. Setlak

Setlak G.



Decision making and control in economic, technical, ecological and social systems